What happens to your clients' data
A client's form answers and body measurements belong to them. This page explains in plain words what happens to them, so you can explain it to your clients too.
Is client data used to train the AI?
No.
Client data is not used to train our models. If that ever changes, we'll ask each client for separate, opt-in permission first.
What do you keep?
Form answers, body measurements, the programs we prepare, the results reported at the end of each training period, and the estimates we work out from them.
Who can see it?
The client's trainer and the ETERAFIT trainer who reviews the request, plus the client if they have an account. A person reviews every request before any program is sent. No one else sees the data, and it is used only for that client's program.
Can the trainer fill in the form for the client?
Yes. A trainer can enter the form and measurements from their dashboard, so the client never has to see the site. The trainer must have the client's consent first, and confirms that before sending.
Where is it stored?
Encrypted, in region / provider.
How long do you keep it?
Each form, measurement, program and result is kept for 1 year from the day it was saved, then deleted. About 4 weeks before, we email so it can be downloaded first.
If an account isn't used for 3 months, we delete it with all its data, after an email 2 weeks before. A client's data stays while either the client or their trainer signs in.
Can everything be deleted?
Yes, at any time, from the dashboard. You can delete any one client with all their data, or your own account, which deletes all your clients' data with it. A client with an account can download or delete their own data.
Is client data used in marketing?
Never.
No client data appears in our advertising, social media, portfolios or case studies. There are no exceptions.
What about clients in the EU?
Health information is sensitive personal data under the GDPR. Explicit consent, deletion on request and the limits above are how we meet that standard for every client, wherever they live.
How consent works
- 1You add a clientEnter their name, and their email if you like, in your dashboard.
- 2The form is filled inEither you fill it in with your client's consent, or your client signs in with their own email and fills it in.
- 3Consent is recordedBefore sending, consent to use the information is confirmed.
- 4Answers reach you and usThe ETERAFIT trainer reviews the form and measurements and sends you three program options.

